Bringing a new product to market is a big deal for any of the companies in the Mustang aftermarket. The right debut is an effective way to highlight what's different and special-it also defines how your products separate you from the competition. Hence, when ATI/ProCharger launched its new HO Intercooled supercharger system for the Three-Valve Mustang in 2008, its introduction to the public needed to be something special, and what better place than Sin City.
The Specialty Equipment Market Association, or SEMA, puts on its annual trade show every year in Las Vegas. The SEMA show is quite the spectacle, and it gives aftermarket manufacturers a chance to showcase new products to the media and other industry figures. Over the years, the SEMA show has become one of the largest automotive events in the world. As a long-time exhibitor, ProCharger decided the 2007 SEMA show would be the perfect place to unveil its new supercharger system. Although a side-by-side comparison would show the differences between the company's existing offerings and its new system, it alone might not have the flair needed to stand out at SEMA. But installing one of the shiny new blowers on a tricked-out Stang would certainly draw attention.
With this in mind, ProCharger purchased this '08 Mustang GT with the sole intention of building a marketing tool for its new line of supercharger systems. A committee of ProCharger employees, headed by Lance Johansen and Jason Medlin, took the responsibility of building the company's newest vehicle. A team of seven mechanics from the ProCharger service department worked feverishly after hours and on the weekends to design and assemble the car before it would be delivered to Las Vegas for the SEMA show. Once the committee approved all of the modifications, the team set out to build something special.
The first order of business was adding horsepower. The engine bay of the '08 GT was enhanced with the all-new ProCharger HO Intercooled supercharger system. The P-1SC-1 head unit breathes 10 psi of boost through a front mounted air-to-air intercooler before it is funneled into the stock intake manifold. Twin ProCharger fuel pumps fill the 39-pound fuel injectors that feed the hungry Three-Valve, and the tune is set with Diablo-Sport software. The added exhaust gasses exit through Pypes shorty headers, stock mid-pipe, then out through a set of Pypes Violator mufflers, which add an aggressive sound. The S197 now produces 452 proud ponies at the wheels.
The Street Scene body kit...
The Street Scene body kit and rear spoiler add an aggressive look to the already powerful appearance of the S197.
When it came time to change the suspension, the crew at ProCharger wanted something functional yet outrageous. A full air bag system from Air Ride Technologies now cushions the S197, and with the touch of a button the unibody can sit on the ground. Twenty-inch Privat Kontakt wheels wrapped in Nitto Invo rubber sit in all four corners and hide the Baer GT Plus brakes, which add some extra stopping power to complement the added horsepower.
With the power and suspension under control, the team shifted its attention to the S197's exterior. SEMA brings out some of the wildest rides in the world, so the guys at ProCharger needed something special. The first thing that's different about this GT is the Street Scene body kit. The front fascia, side skirts, and rear fascia, along with a new grille and rear spoiler, add a subtle yet aggressive look. Agent 47 Vintage-Style side mirrors and flush quarter louvers tie the side profile in with the rest of the exterior upgrades.
 ProCharger's Grabber Orange...  ProCharger's Grabber Orange S197 was built to showcase the company's latest offering at the SEMA show in Las Vegas. The car was built and delivered in less than four weeks. |  The HO Intercooled supercharger...  The HO Intercooled supercharger system was added to the stock engine compartment. Although many of the components have been chrome-plated for the show car, most are not available with chrome treatment. |  The ProCharger P-1SC-1 is...  The ProCharger P-1SC-1 is the heart and soul of the HO Intercooled System. Breathing 10 pounds of boost into a stock Three-Valve makes for some incredible power. |