Ford Motor Company wasn’t kidding when they said that the all-new S550 2015 Mustang would be a worldwide ordeal, a global pony platform. With the new Mustang featuring a sleek new design, three different engine options and a plethora of technology, the next generation of Mustang has finally arrived.
With high anticipations, the covers came off of the 2015 Ford Mustangt today simultaneously in six cities on four different continents: Dearborn, MI; New York, NY; Los Angeles, CA; Barcelona, Spain; Shanghai, China; and Sydney, Australia.
Held at the train sheds of Sydney Technology Park, fans and media were anxiously awaiting the arrival of Ford’s newest creation. Like a celebrity on a lengthy red carpet, a Magnetic Gray 2015 Mustang convertible rolled out in front of 200 waiting fans armed with camera phones ready to capture the first glimpse of the newly redesigned pony equipped with the all-new 2.3L EcoBoost.
Craig Metros, Ford designer for the Ranger pickup, was there explaining the differences between the convertible and coupe versions.
Providing the perfect backdrop for the festivities included five Mustangs of various generations. With Australian comic Shane Jacobsen treating the crowd to a comedy routine and music provided by Stonefield, a four-sister-band, the 2015 Ford Mustang party was alive and well Down Under.
This new right-hand drive Mustang will help rebuild the Ford image overseas as it joins the streets with its kin, the Australian-built-and-designed Ford Falcon. Two of the engine options will be available in Australia, the turbocharged 2.3L EcoBoost and the 5.0L Coyote V-8 in both convertible and fastback.
Celebrating alongside the reveal of the Mustang in Sydney was Bob Fascetti (VP of Powertrain), Bob Graziano (President/CEO Ford Australia), and Trevor Worthington (Head of Asia/Pacific Engineering).
More than 2,400 media, dealers and enthusiasts stormed the auditorium of the DDIB conference center for an hour-long celebration headed by executive chairman Bill Ford Jr. On stage, dry ice surrounded the new 2015 Mustang with mean HIDs slicing through the haze. Miss Belgium 1989 announced Bill Ford on stage where he promised the all-new Mustang, European launch of the Edge SUV and a Ka mini-car.
Jim Farley, global head of sales and marketing, took the stage promising that the SUV will help recover car sales that have been unstable since the 2008 banking crisis. He goes on to say that Ford sales will likely triple by 2018.
In the auto show arena the two new 2015 Mustangs, a metallic gray 5.0L convertible and red 2.3L EcoBoost, were driven to their respective podiums after the unveiling in the auditorium. Ford admitted that the Mustang is not likely to sell big in Europe with an estimated 10,000 a year in a place ruled by German-made Mercedes, Audi and BMW.
The West Coast debut of the 2015 Ford Mustang was held at the world-famous TCL Chinese Theatre (formerly known as Grauman’s and Mann’s Chinese Theater) in Hollywood where thousands of people walk past daily admiring the signatures and hand prints of the rich and famous.
Starting the day off right, breakfast was served along with a presentation by the Ford executives. Soon after, Ford’s muscle car arrived as a shiny red 2015 Mustang was brought out into the California sunshine sporting that familiar 5.0L side badging.
Making it Hollywood official, the Mustang tire tracks were then immortalized in cement along with the silhouette of a running pony now to be seen by thousands people walking past daily. After the big debut, a vintage Mustang car show was held in Venice, California.
Joining the 2015 Ford Mustang reveal in Los Angeles was Joe Hinrichs (EVP/President of the Americas), Raj Nair (Head of Ford Product), and Joel Piaskowski (Mustang designer).
Another place where the Mustang was revealed was in New York City in Times Square during ABC’s Good Morning America. In front of Times Square, an F-Series (what else?) was towing a decked-out Mustang trailer, which pulled up in front of anxious fans.
A full eight minutes later, hosts of GMA Robin Roberts and Josh Elliot met with Ford President and CEO Alan Mullaly where footage from the film Bullitt and “Mustang Sally” by Wilson Pickett played as everyone looked back at 50 years of Mustang history.
Soon after, from the trailer came the sleek red 2015 Ford Mustang in front of a cheering crowd while the GMA hosts ogled over the new Mustang’s exterior.
Among the heads at the New York reveal was Moray Callum (head of Ford design), Dave Pericak (Mustang chief engineer), and Alan Hall (Mustang lead PR).
In the hometown of the Ford Mustang, buzz was circulating regarding the new 2015 Mustang. The car was unveiled by Ford Executive Mark Fields before employees and local media followed by a local car show.
Right after the big reveal, J Mays, retired Head of Design, took the stage to talk about this new Mustang. Mays talks about how the Mustang is “a bloodline and it runs back and courses through the veins of every Mustang back to 1964.” Going on to say the long hood and the short deck were design cues that maintain that Mustang name.
Besides Mark Fields and J Mays in attendance, Gail Wise – the first ever Mustang owner – was present to see the unveiling of this new pony car almost five decades later.
Revealed onstage in Shanghai, the new Mustang hit the stage with loud cheers, spinning around onstage under bright red lights.
Accompanying the ’15 Ford Mustang in China was Kumar Galhotra (VP of Engineering) who is replacing Raj Nair (now in purchasing), and David Scoch (Group VP/President Ford Asia/Pacific).
While two-door coupes aren’t as popular in China, the audience seemed to love it when the new sporty coupe made its way on stage.